A Change is Gonna Come.

Today, businesses and all kinds of organisations are challenged with how to engage audiences that have grown up in a digital world. This can be for a multitude of reasons, ranging from social impact to sales verticals.

Todays’ audiences smartphone ownership puts them in charge of who gets their screentime, and why.

However, this is an audience that will engage with, and even become invested in a business that meets some key creative and social indicators.

These change and evolve every day, alongside the audience.

Many passions - here’s just a few

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Purpose & Impact

Responsible business drives change for us all.

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Young People & Passions

Empowering to engage with the economy.

Tech & Opportunity

Ethical innovation can change lives.

My lane: Purposed, Powerful

- and rewarding social and mobile technology, brand/youth engagement and content communications.

My Job: Challenge, Innovate

- expand the potential of the tech we all use and value so much - creating relationships between business and todays’ young digital audiences to support both.

The Challenge: If

- it needs to be done and hasn't been done, let’s collaborate to get it done.

Pretty Much: Always on

- strapped in and ready for inspiring conversations ranging from apps and AI, to inclusive growth and social mobility.

Some past activity, some things that caught my eye, some thoughts and (a few) opinions.

A New Met for London?
Cec Richards Cec Richards

A New Met for London?

During a meeting at Scotland Yard, I was introduced as a 'Gangs Expert,' a label I quickly corrected. I privately clarified with the senior officer chairing the meeting that this was not my lane, nor had I ever claimed it to be.

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The FA
Cec Richards Cec Richards

The FA

Why the FA?

The Football Association (FA) is undoubtedly the largest business in North West London, and Wembley Stadium is perhaps the most famous building in the city. Over the past decade, Slenky has had the privilege of collaborating with both the FA and Wembley Stadium.

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Willmott Dixon
Cec Richards Cec Richards

Willmott Dixon

The price of doing the same old thing is far higher than the price of change.

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White Light
Cec Richards Cec Richards

White Light

The Blueprint

Being the first event of its kind, there’s no blueprint, and the first hour or so of the event threw up some challenges.

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Take Your Shot Zone
Cec Richards Cec Richards

Take Your Shot Zone

Last week, Slenky unveiled the ‘Take Your Shot Zone’ in collaboration with the ‘Brent Works Wembley Job Fair’ at Wembley Stadium.

Our aim was to modernise the traditional careers event by transitioning it to a more accessible and sustainable digital format, allowing opportunity seekers to use their mobile devices to connect with employers and businesses offering opportunities.

We also unveiled the latest upgrades to the Slenky platform and app.

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Ban Smartphones and Social Media?
Cec Richards Cec Richards

Ban Smartphones and Social Media?

I recently posted about a Guardian article with some really interesting insights provided by Dr Vivek Murthy. ‘Social media is like driving with no speed limits’: the US surgeon general fighting for youngsters’ happiness. I agree with this guy so much. But…

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IDID3D @Take Your Shot Studios
Cec Richards Cec Richards

IDID3D @Take Your Shot Studios

‘This led me down the path of additive manufacturing, a cost-effective solution that could bring to life characters and figures that would resonate with young minds.’

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Football’s Future - Everyone’s Game
Cec Richards Cec Richards

Football’s Future - Everyone’s Game

Something is definitely right with English football when both the men’s and the women’s teams fight through all qualifiers to the last kick of the tournament

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