A Change is Gonna Come

Today, businesses and all kinds of organisations are challenged with how to engage audiences that have grown up in a digital world. This can be for a multitude of reasons, ranging from social impact to sales verticals.

Todays’ audiences smartphone ownership puts them in charge of who gets their screentime, and why.

However, this is an audience that will engage with, and even become invested in a business that meets some key creative and social indicators.

These change and evolve every day, alongside the audience.

PASSIONS

Over my life I’ve developed so many passions and championed many causes, both socially and professionally. There’s too many to list - but here’s a few.

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Purpose & Impact

Responsible business drives change for all.

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Young People

Empowering their passions to engage in the economy.

Tech & Opportunity

Ethical innovations that change lives.

Innovating tech to connect regional and corporate objectives with a digital generation.

Digital natives interact with the world on their own terms—giving their attention and trust only to brands and institutions that offer real value.

For over two decades, I’ve helped corporations, enterprise brands, and local authorities adapt to this shift—pioneering purposed, mobile-first strategies that engage young audiences where they actually live.

Pioneering Tech & Campaign Firsts

  • MobsAfrica: Co-founded Africa’s first localised mobile content platform.

  • Bluetickle: Created early Bluetooth technology for anti-knife and gang awareness campaigns, winning the O2 Good Communication Award for Mobile Technology.

  • POCUS: Delivered the digital event experience at Stamford Bridge, MOBO Awards and on tours with Universal Music, helping propel ‘The Wanted’s’ debut single to #1.

  • SLENKY: Created to connect young people with business opportunities, launching test platforms at Wembley Stadium and IMAX London (MMA Smarties Award Runner-Up).

  • Take Your Shot Studios: Partnered with Brent Council to launch a co-working space on Wembley’s Olympic Way for underrepresented digital founders.

Real-World Impact

“The power of giving a young person, even the smallest opportunity, should never be under estimated.

All credit goes to Cec and his Team at Slenky that enabled us to pull this off.”
— Roger Griffiths Team Principal Andretti Extreme-E

Partnerships & Collaborations

If it needs to be done and hasn't been done yet, can we make it make it happen together?

Whether you’re overhauling youth engagement, adapting to digital natives, or driving social mobility, I’m ready for an inspiring conversation.

START A CONVERSATION