A Change is Gonna Come.
Today, businesses and all kinds of organisations are challenged with how to engage audiences that have grown up in a digital world. This can be for a multitude of reasons, ranging from social impact to sales verticals.
Todays’ audiences smartphone ownership puts them in charge of who gets their screentime, and why.
However, this is an audience that will engage with, and even become invested in a business that meets some key creative and social indicators.
These change and evolve every day, alongside the audience.
I’ve many passions - here’s just a few
Purpose & Impact
Responsible business drives change for all.
Young People
Empowering passions to engage in the economy.
Tech & Opportunity
Ethical innovations that change lives.
Connecting corporate and civic vision with digital natives.
Digital natives interact with the world on their own terms—giving their attention and trust only to brands and institutions that offer real value.
For over two decades, I’ve helped corporations, enterprise brands, and local authorities adapt to this shift—pioneering purposed, mobile-first strategies that engage young audiences where they actually live.
Pioneering Tech & Campaign Firsts
MobsAfrica: Co-founded Africa’s first localised mobile content platform.
Bluetickle: Created early Bluetooth technology for anti-knife and gang awareness campaigns, winning the O2 Good Communication Award for Mobile Technology.
POCUS: Delivered the digital event experience at Stamford Bridge and on tour with Universal Music, helping propel The Wanted’s debut single to #1.
Slenky: Founded the platform to connect youth with business opportunities, launching tests at Wembley Stadium and IMAX London (MMA Smarties Award Runner-Up).
Take Your Shot Studios: Partnered with Brent Council to launch a co-working space on Wembley’s Olympic Way for underrepresented digital founders.
Real-World Impact
The Challenge
If it needs to be done and hasn't been done yet, let's collaborate to make it happen. Whether you’re overhauling youth engagement, adapting to digital natives, or driving social mobility, I’m ready for an inspiring conversation.
“Beyond platforms and awards, my proudest outcome is using the businesses as a launchpad for young talent.
By introducing new engagement models and helping local authorities convert traditional roles into modern Digital Apprenticeships, We’ve helped 100+ young people gain industry experience and build lasting careers.”
Past collaborations include: